In a nutshell

I develop user journeys and product strategies that get people to do something.

It’s not enough for users to feel, care, or think about something. They need to act—and that’s where I come in. I’m trained in applied behavioral science for digital products, which centers around overcoming the obstacles users have about making decisions and taking action.

To inform my work, I use ingredients like:

• Behavioral economics, social psychology, and motivation theory

• Human biases, heuristics, and UX cognitive principles

• Empathy mapping, behavioral audits, and evidence-based intervention design

My strategy blends scientific rigor with empathy, creativity, and a human-centered approach. This is where the magic happens.

Most importantly, I’m a fierce defender of the user experience. I care about being clear, connected, and credible. (Can you tell I love alliteration?)

My past roles

From my first job at a startup to my most recent role at Teladoc Health, I’ve worked in different areas of product, marketing, research, and design. Some titles I’ve held:

• Clinical Strategy Manager

• Content designer

• Behavioral designer

• Copywriter

• UX Writer

Want to know more? View my portfolio (you’ll need a password) or read testimonials from colleagues and clients.