In a nutshell

I design content and user experiences that get people to do something.

It’s not enough for users to feel, care, or think about something. They need to act—and that’s where I come in. I’m trained in behavioral-based content design, which centers around overcoming the obstacles users have about making decisions and taking action.

To design the right content, I use ingredients like:

• UX and language psychology

• Applied behavioral science

• Human biases and heuristics

• Neuroscience

By using an evidence-based framework, my content strategy blends scientific rigor with empathy, creativity, and a human-centered approach.

This is where the magic happens.

Most importantly, I’m a fierce defender of the user experience. I care about being clear, connected, and credible when it comes to content design. (Can you tell I love alliteration?)

My past roles

From my first job at a startup to my most recent role at Meta, I’ve worked in different areas of product, research, marketing, and design. Some titles include:

• Content designer

• Behavioral designer

• Copywriter

• Journalist

• Marketing coach

• UX Consultant

• Content strategist

Want to know more? View my portfolio (you’ll need a password) to see some past projects or read testimonials from past colleagues and clients.